Search engine optimization (SEO) is a collection of strategies and techniques that help to market a business to local and national consumers online. It involves using specific online tools, creating content and structuring websites correctly so that it becomes easier for customers to locate a business. Services that provide SEO in San Antonio work with businesses to target specific customer segments and increase revenue. It is an important part of any comprehensive marketing strategy. SEO services will help a San Antonio business in a number of ways.