20 Feb Social Media Marketing Is Very Powerful With the Younger Audience
Social Media Marketing San Antonio
In the past, businesses would utilize strategies like traditional advertising, telemarketing and cold calling to reach their customers. In today’s digital world, business is driven by inbound marketing strategies that gain the interest of the customer. For this reason, it is vital for a business to be found by their customers online. Many businesses trust search engine optimization services to improve their website’s organic search engine ranking and online visibility. While there are numerous strategies involved in this process, one important strategy to improve online branding and search engine presence is with social media marketing.
The Role of Social Media Marketing
While social media platforms can be powerful for any audience, it can be especially important for engaging a younger customer base. A recent Pew Research Center study found that 90% of 18-29 year-olds and 78% of 30-49 year-olds use social media websites. If a business wants to reach a younger audience, it is crucial to implement a social media marketing strategy. In essence, social media marketing is an aspect of online marketing that involves promoting a business across social media platforms for the purposes of improving branding, engaging users and driving website traffic. The strategies of using social media for business include distributing digital content, imposing questions to the audience, answering questions from the audience, following industry leaders, liking the content provided by the audience and encourage the audience to like the content of the business. Each business will have a unique social media strategy. Examples of popular social media websites include Twitter, Google+, Facebook, Pinterest, Linkedin and Youtube.
Social media marketing also plays an important role in search engine optimization and online marketing. Search engines like Google and Bing have an algorithm to rank websites. One of the determining factors in the algorithm is link distribution across social media networks. For this reason, it is important to share links on social media. Social media content, such as blogs and videos, can also use the keywords that relate to a business and include links to the website of that business. Using social media for this purpose builds great off-page search engine optimization. In addition, social media is also a great form of inbound marketing because it allows the audience to feel like participants in the conversation. Social media also fulfills the purpose of inbound marketing by having customers find a business online with the intent of being educating or entertained. A business should use social media to educate or entertain young audiences.