14 Sep Time on Your Social Media Marketing Efforts with These Tips
Time on Your Social Media Marketing Efforts with These Tips
The fact is, social media marketing probably isn’t as easy as you think it is. It’s not simply a matter of posting a picture, maybe liking something in your feed, and using a hashtag. Real social media marketing takes time and effort. That time can add up, and it can take away from your other duties. Here are some ways to make marketing on your social media platforms a priority while also not spending too much time on it.
Plan in Advance
If part of your marketing plan is posting content 4 times a day, would you spend the time in between those intervals searching for content? If you do, then there is definitely a better way to approach that task. Instead of haphazardly finding content throughout the day, create a task for a couple of hours during the week when you can find content, create the post and then schedule them to be posted at specific times. Create a schedule from a template so that you are even more organized with your posts.
Use a Content Repository
Not only can you plan out a schedule for your posts, but you can also create a file that tracks all the content you have already posted. That way, if you want to revisit a topic or bring your followers’ attention to something again, you will be able to access it quickly. You will be able to easily re-promote things and have an easy reference guide.
Publish Your Content Automatically
Not only can you plan out a schedule for your social media marketing content, but you can even use a tool to auto-publish your post, so you don’t have to do it manually. Instead of setting reminders to publish at certain times, you can schedule it out so that you don’t even have to think about it. This is especially great if you are in meetings all day, or if you are attending an important conference and won’t be posting. Even better, your social media can work for you even if you are on vacation.
Social Media Monitoring
While creating content ahead of time is a great way to save time, you should still be monitoring your social media on a regular basis. A news story could come out about your company or industry that you would want to share with your follower when the information is current. Use a monitoring tool that will alert you if certain names are published to the web. This can include your company name, the names of your executives, or anything else that might be relevant to your marketing efforts.
Do Quick Check-ins Throughout the Day
Automation is great; however, you still need to be social. It’s in the name, after all. Schedule a few quick check-ins throughout the day to engage with your followers and respond to them. They will appreciate the personal touch, the frequent interactions with them.
The Best Way to Make Social Media Marketing Easier
Of course, the best way to handle your social media marketing needs is to leave it in the hands of experts. IDM can provide you with quality social media marketing as part of their SEO services. They are the experts and will give you the opportunity to focus on what you do best; running your San Antonio business. By using a professional company, your social media will be fully monitored and optimized to get the most out of your social media. By using SEO services, you can run your business with the peace of mind of knowing that your social media is taken care of.