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Making Social Media Marketing Work For Your Business

Making Social Media Marketing Work For Your Business

social media marketingOnline marketing is the most effective way to reach potential customers in today’s virtual world. Your brand can be exposed to millions of people if you work the system in the appropriate manner. Social media platforms continue¬†to draw almost every consumer in as tweets, posts and other updates fill smartphones and tablets. Regardless of your industry, make social media marketing work for you. A few tips will simplify the platform in mere minutes.

Be Concise

If you thought consumers’ attention spans were short in the past, they’re even shorter today. The Internet is so vast that people resort to scanning pages for information. With any social media marketing, choose your words carefully. Be concise so that your point comes across as clearly as possible. Social platforms, such as Twitter, restrict the number of characters that you can use. This is a great guideline. It serves you well as consumers click on your links and enjoy the updates out of San Antonio.

Make Use of Hashtags in Social Media Marketing

You’ve seen hashtags all over the Internet for good reason. They’re used to connect issues with comments, people, and businesses. Use hashtags during your web marketing campaigns. Your followers share and reference the event, product or service with that hashtag. As the hashtag grows in numbers across the Web, your business receives extra exposure to a larger population. Connecting with people in your target audience is the result of smart, hashtag use.

Avoid “All Work and No Play”

You’ll quickly lose followers if every post is sales driven and lacking a human touch. In most circles, SEO experts suggest about 10 to 20 percent of your posts should be dedicated to fun information. The posts don’t have to be cut and dry. Entertain your followers so that they know humans are behind a product or service.

Be Consistent

Your web marketing won’t be very effective if you aren’t consistent across all of your social media platforms. Create a handle or username with the business name integrated into it. If you abbreviate, remain consistent with it. A company name that constantly changes, such as Joe’s Shoes or Joe Shoe, confuses both consumers and the search engines. Your San Antonio business may look as if it’s doing well online, but the confusing spellings and abbreviations work against you.

Use Your Ears

Social media isn’t a one-way platform. It’s designed to spark conversations. Remember to use your ears and listen to your followers. Answer their questions and ease any concerns. If comments fall on deaf ears, being ignored becomes a topic of discussion. You want to be the responsive business that listens to its customers. Although you may not solve every issue, being open to conversation helps your company on every level. You ultimately gain more followers and customers on these open platforms.

Share and Linksocial media marketing, web marketing

Don’t be an island in the middle of the Internet. Consistently share valuable information from and to your readers. Invite colleagues to post an item. Accept a request for a guest blog on another social-media page. Add links to your posts, and share links that are appropriate to your subject matter. These virtual connections legitimize your account and business. Search for yourself online to see where you are ranking organically. Linking should increase your rankings because those links tell search engines that you’re a company that means business.

Explore your web marketing options with Incite Digital Marketing. These experts work with interested parties who want to make a name for themselves in the virtual world. Become a viral sensation with appropriate SEO and backlinks across the Internet. Social media marketing can get your business to the next level.

For more information about social media marketing campaigns and how web marketing can help you increase your San Antonio business, visit

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