Google SEO - The Importance of Search Engine Optimization
If you are a business looking to maintain and build on a reputation in the coming decade, you can not afford to skimp on your online marketing program. Search engine optimization is an absolute necessity for any business looking to move forward with the new affluent, John and savvy market driving consumers of tomorrow.
Although there is still something to be said for the more traditional avenues of advertising, search engine optimization simply blows all of that out of the water when it comes to that all-important return on investment. When you are online, properly optimized and localized, you stand to get in touch with a wider swath of your customer base than with any other avenue.
You also have the ability to target and localize your market in a precise fashion. You, along with any search engine optimization help that you outsource, will have access to raw data that will help you follow your customers into their social media hubs, their mobile phones and their workplaces. This may all sound like an invasive process, but the customer of tomorrow actually prefers this kind of up close and very personal service.