There are situations where a single negative comment or review online could hurt a business in San Antonio significantly by driving away customers. Reputation management is a set of strategies designed to address, mitigate or remove these types of negative online posts. The process is ongoing so that a business has protection whenever something negative appears online. This is a necessary part of protecting a brand and building the trust of potential customers. There are several reasons why a business should always use a service providing reputation management in San Antonio.