Does Reputation Management Have Any Affect on SEO Rankings?
For just about any business, the goal is always to please the customers. You want them to be happy with your product or service, and you want them to tell their friends. A business should be concerned with its online reviews because that allows a customer to tell a lot of their “friends” about their experience. However, the opposite is true as well. If they have a bad experience, that can end up on Yelp or another directory, and it can cause you to lose business. Reputation management is a strategy with which a business can keep things positive online. It can also indirectly affect your SEO, and the best SEO practices will always include reputation management.