07 May How to Use Voice Search Marketing to Grow Your Business
How to Use Voice Search Marketing to Grow Your Business
If there is one thing that is constant, it is that things are changing, all the time. That means that your marketing strategy must evolve and change too. As technology advances, there has been a significant rise in voice searches because of the popularity of products like Siri, Cortana, and Alexa. These programs are getting better and better at recognizing speech, which has made voice searches more palatable and useful. Every business now needs a voice search marketing strategy to take advantage of this increasingly popular way that people are accessing the internet. Here are some tips for doing that.
Voice search marketing is just like other forms of search engine marketing. A lot of it has to do with choosing the right keywords. Therefore, your search engine optimization services should be producing content that focuses on long-tail keywords. These are keywords that are longer, more conversational keywords. Head keywords are the traditional shorter ones that are often 1 or 2 words. For example, a head keyword could be “pasta.” A long-tail keyword would be “who serves the best pasta in San Antonio?” Since people talk to their digital assistants as if they were people, their search request is more likely to resemble the long-tail version.
Specific Voice Search Marketing Content
Search engine optimization services will tell you that content is king. The right content will bring you the right traffic you need. Your content should target longer phrases that can be long-tail keywords. Do some research on common search patterns and come up with various phrases that web users are likely to use when searching for your product or service. These types of keywords are often questions, so a good tactic is to try to come up those questions yourself. What would you say if you were asking someone about this product or service?
In the past, many search engine optimization services would simply try to cram as many keywords into their content and leave it at that. With voice search marketing, it is best to write how people speak. People do not usually speak in keywords, so make your content more natural and conversational. You will probably end up inserting long-tail keywords that you never even intended to.
Create Knowledge Base Content
It is never a bad idea to create an FAQ or a knowledge base on your site when considering voice search marketing. An FAQ page is quite literally a page full of questions, many of which users are probably searching. The more knowledge you have on your site, the more likely it is that people are searching for those answers. As you develop your content, you will come up with better phrases and questions to target, which will make your FAQ page even better.
Consider User Intent
With searches becoming more specific, the intent of what users are doing becomes that much more important. Focus on the types of searches your intended audience is making. Why are they making those queries? Are they looking for information? Are they looking for a specific product? Or are they looking to buy something or engage with someone?
Search engine optimization services will tell you that a lot of people who use voice search are searching locally. They are wanting to know where the nearest store is, or how to quickly get a product. Focusing on local SEO can be a powerful tool to help you capture those users. For help with all your voice search marketing and SEO needs, contact IDM today.