21 Jan Website Design in San Antonio
Understanding Website Design - San Antonio Businesses Need to Know!
Anyone who operates a business knows that it's not enough to rely on phone books and newspaper advertising anymore. With nearly 80 percent of Internet users doing their product and business research online, it's vital to have an effective Web presence in order to reach an appropriate audience. There's more to it than simply putting up a basic site from a template, however. A good site for any San Antonio business needs to be built so that prospective customers can find it. Without the right website design, the average business site will languish in obscurity.
New Advertising Methods in Website Design
Many established San Antonio area retailers and service providers take out ads in their local phone book every year, as well as plenty of advertising in the local newspaper. The unpleasant surprise is that these techniques now provide a much lower return than they once did. This is especially true for small, inexpensive black and white ads, which the majority of consumers now ignore completely.
Over a third of adults own smart phones and use them extensively, making it much more likely that they'll never even open a phone book or a physical newspaper. After all, they can get all the information they need electronically. Even customers who don't have a smartphone may turn to their computers instead of printed resources which has caused print usage to drop by 4 billion references for the Yellow Pages alone since 2002.
Benefits of Good Website Design
The money that businesses normally put toward print advertisements can go a lot farther when turned toward high quality website design. The right company can provide localization services to ensure that a site is targeted toward San Antonio or any other city the business owner chooses. Good website design services will also set up a site with proper keyword usage and clear design elements that make it easy to find and navigate. Slow loading times or confusing text can turn both visitors and search engines away, after all. A well-designed site can draw in visitors for less than 25 percent of what the average company spends on paper advertisements every month.
Anyone who's interested in promoting a business effectively needs to stop thinking about print and start thinking about screens. The majority of people turn to online services to find out about local companies and services. New customers are out there, but anyone who doesn't promote their business via the Internet stands a strong chance of losing out. For an optimized site and an efficient advertising campaign, small business owners need to get in touch with the professionals. The results could be more affordable than print and far more effective.