03 Jan Internet Marketing for Small Businesses in San Antonio
Internet Marketing is Very Beneficial to Small Businesses
More and more small businesses are discovering how beneficial professional search engine optimization is. While it seems that SEO San Antonio was in its internet marketing infancy a few years ago, it’s proven itself to be one of the most effective ways for small businesses to reach their audience. Here are some reasons why SEO is so advantageous and why all businesses should be incorporating it into their marketing campaign.
Internet Marketing vs. The Older Techniques
First of all, this form of internet marketing puts older techniques like using a phone book or newspaper ads to shame. Over the past few years, there has been a major shift from people using traditional print to now using search engines to find what they’re looking for. For example, roughly 70 percent of adult Americans never or barely use a phone book or newspaper to locate information. On the other hand, 60 percent now use search engines instead. This means that it would be almost futile for a small business in San Antonio to try to reach their demographic exclusively through a phone book or newspaper.
In all likelihood, the number of people who turn to search engines for business information will keep growing while the number who use traditional print will continue to diminish. This is particularly evident by looking at the amount of people who use smartphones on a daily basis. Another interesting fact that is leading to the decline of phone books is the cost of disposing of them. Studies have shown that the U.S. government spends roughly $54 million a year to dispose of unwanted phone books which is a rather staggering number. On the other hand, search engines leave no waste behind and don’t require additional copies to be made in order to stay up-to-date.
Along with this, internet marketing via SEO is highly effective in other key areas as well. For instance, a small business in San Antonio can use it to create an ongoing stream of organic traffic to their website. Rather than having to continually funnel money into a marketing campaign, a business can simply hire a professional SEO agency to optimize its website and create back links. After reaching a decent ranking that’s ideally the first page for a keyword, this should produce a considerable amount of traffic for a long period to come.
In addition, a small business can be assured that the traffic it gets through SEO will often be pre-qualified to make a purchase. Since SEO targets a narrow segment of the population, a business can expect to see a substantial conversion rate and maximize its sales figures.