Engaging your prospects on an emotional level is a key part of getting them to convert after visiting your website. Creating that emotional connection could be the difference between success and failure. Visual storytelling is the best way to get your message out there. Every business has a story to tell, and we can help you narrate it. Creative video is the best way to first engage eyeballs, then to engage hearts, then to get the conversion results you need.
Businesses who can use video to be successful want to reach their customers in a new and exciting way. They love being able to show how their products or services have value, not just tell. They will step outside the traditional marketing box, and share content that is not just informative, but engaging and interesting, too. They recognize that marketing and social media campaigns need good content to be successful. In short, every business can use video, including yours.
After realizing that your business will benefit from video content, the next step is to call Incite Digital Marketing & Advertizing to discuss your goals. We’ll ask you lots of questions about your business, your audience, your budget, and when you’d like the video to air. We’ll also discuss your brand, so that we can make sure your brand shines through in any content we create.
The real question is, how much would you like to be involved? All of our clients will be involved in the pre-production stage so we can make sure everything is according to your business goals. After that, how much you want to be involved is entirely up to you.
As with any type of marketing content, there are upfront costs to producing a video. With all of the moving parts involved in video production, and depending on what you want to spend, projects can range from $2,500 to $30,000 or more. There are many factors that affect the cost of producing a high quality video.
There are three steps to publishing video content. The first is to create the video itself. The next to create a strategy for getting the video in front of the people you most want to see it, and then marketing it to those people. The third and final step is to analyze the results, including the return on investment, to see how successful the video is in helping your profit.
Telling your business’ story means creating a bond with your customers. It helps turn them into your brand champions, so you can reap rewards far beyond just a single sales transaction. If this sounds like something you could use for your business, then give us a call at (210) 477-4004 or request a FREE consultation. Bring your brand to life!