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Not Your Typical Marketing Trends Article…

marketing trendsIt’s 2017. And let’s face it: In today’s crazy, chaotic business world and given the rapid advance of technology, marketing trends come. And marketing trends go. What’s popular and in fashion with marketers and small business owners today may very well be old news and “out to pasture” tomorrow… Just because a new technology or idea or marketing tool is trendy doesn’t mean you should embrace it. Tools and technologies are tactics. You should focus on formulating and following a sound marketing strategy first and then focus on the tactics to help you carry out that strategy.