At Incite Digital Marketing and Advertizing, we take an integrated approach to local SEO and search marketing in an effort to help businesses capitalize on the opportunities in Google Maps marketing. From the ranked Google Maps results to the local 3 pack listings, Google Maps marketing offers a multi-faceted approach for all types businesses.
Our Google Maps SEO and search marketing services are custom-designed to meet the unique needs and objectives of your business. We provide a complete scope of optimization solutions to increase your visibility in both the local 3 pack and the ranked Google Maps results. We can also help explore untapped potential in Google Maps advertising.
Optimization specifically geared for Google Maps marketing has quickly evolved into an essential ingredient for local SEO. Being atop the Google Maps listings (both in the local 3-pack and Google Maps search results) is valuable for any business that’s marketing to a local audience. Local maps SEO drives highly-qualified local traffic to all types of businesses. As a result, Google maps optimization has become one of the most powerful investments local SEO marketing.
Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. For example, if a user searches for “thai food atlanta,” then Google will display geographically-relevant results with the local map. Whether or not the user is based in Atlanta, because they used a geo-modifier in the keyword query, Google would render the results to primarily display in Atlanta.
Google local maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional organic SEO. Some of the primary ranking factors that influence Google local maps SEO include:
These are just some of the primary ranking factors that influence local maps SEO and getting your business positioned in the local 3-pack. A well-executed Google Maps SEO strategy is one of the most powerful marketing endeavors for a local business.
With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses. When it comes to marketing your business via local maps SEO, the techniques we for Google Maps optimization are proven to help increase search engine visibility in the 3-pack listings. This is extremely important for businesses with multiple locations or franchise SEO.
Google Maps MarketingTo properly execute a local maps SEO strategy, a company must first be listed on each respective search engine (i.e. Google My Business, Bing Local, or Yahoo! business listings). Often times, a company might already have a Google My Business page established and not even know it.
For this reason, we first embrace Google Maps marketing by conducting a thorough review of a business’ web properties. A vital aspect of Google local maps optimization is to claim and verify ownership of its Google My Business page. Some of these initial steps include: