Branding

ID-brand-identity-example

Establishing your identity as a business helps you to convey a clear message to your customers. For instance, are you the most exclusive designer in the fashion world? Is your legal firm proud of its long history and reputation as a stalwart defender of justice? Perhaps, you’re an Internet startup with youth and excitement as your calling card. Ultimately, your brand conveys a message, whether you like it or not. Memorable logos, catchy slogans and effective marketing help to communicate your idea and personality to the world.

Whether your business has been around for 1 month or 100 years, it’s never too late to start developing or improving your brand. It not only provides you with a sense of professionalism, but it can have a major effect of your bottom line. Consider just some of the reasons why branding is essential for competing into the digital world today.

The Importance of Branding

When you see an iconic set of mouse ears, you probably think of Disney almost instantly. If you see a golden letter “M” on a freeway sign, you know that the billboard is advertising McDonalds, even if the word “McDonalds” is nowhere to be found. Apple is another great example of the power of branding. If you want to build customer recognition and loyalty, and truly maximize your profits, branding should be an essential ingredient of your business development and marketing.

“A brand is a company’s face to the world. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization’s communications. A brand is also how the company is perceived by its customers—the associations and inherent value they place on your business.”
—New York Times

The Benefits of Good Branding

Effective branding delivers a strong message to your customers. It outlines what you represent as a business, and creates a positive association to which consumers can connect on an emotional level. A 2012 University of Florida study found that when it comes to consumers’ buying habits, emotions are almost twice as influential as knowledge. So if you want to maximize your sales, you must give your customers a reason to respond emotionally to your products or services, and branding achieves just that.

Effective branding can also help you to build credibility and trust as a business. It demonstrates that you’re not simply some fly-by-night operation looking to make a buck. Consumer trust is especially important when it comes to buying online, because your customers can’t always see what they’re getting up front, and they don’t have the benefit of instant gratification.

Why Choose Incite Digital?

Incite Digital Marketing and Advertizing isn’t just an Internet agency; we’re also a San Antonio branding agency and marketing firm, with a strong background in business, finance and sales. Whether you realize it or not, our products are all aimed at supporting you as a brand. That’s part of the reason that ID spends so much time looking into your business and learning about your marketplace. We don’t care if you come to us for an e-commerce site, or for your billboard on the web. We’re going to support you and offer whatever suggestions we can in order to help drive your success.

At Incite Digital, we employ experts in design, programming, marketing and search engine optimization. All of these components are important for any branding effort, and our experts are some of the best in the industry.

Our graphic designers and creative team are able to help identify your goals and convert them into real images and content that you can use to support your online presence as well as your offline storefront. Our marketing specialists can construct on-site copy, brochures, and memorable advertising that help you to stand out. And our business strategists know how to make things profitable.

Who are you?

If your clients don’t know, let us help. Call us today at (210) 477-4004 or request a FREE consultation, and let us show you how we can support you in building your brand and taking it to the public. In the world of business, good branding is absolutely essential, and at Incite Digital, we take your brand very seriously.